trying to actually make some money out of something what has been costing google fuckloads of money with no revenue. whether its works is another matter.
That said I’ve just watched two videos, one of a serious criminal act in the Netherlands (the videos where the angry unemployed dude stacked his car into all them people at queensday) and also a yowling Siamese cat and neither of these have adverts. I think they target the most popular videos and some of the money earned either goes to the big record companies if they haven’t got copyright cleared music or even to the videomaker.