advertising aparently…

Google’s AdSense scheme allows anyone with a website to generate advertising revenue; site owners can display a selection of Google’s adverts on any page, with each click on an advert resulting in a cash reward from Google. As Rebecca Appleton at web marketing experts Top Position explains, the scheme can be lucrative if positioned skilfully. “The amount you receive for one click depends on the amount the advertiser has paid to appear,” she says, “but it can be as much as a few pounds.”
So, what if this cash was given to charity? This was the thought that occurred to Roberto Thais, a 24-year old Peruvian studying at Yale University. When an earthquake struck Peru in August, Thais tried to raise cash by putting Google’s AdSense programme to work. Using another Google service called Co-op, he rebadged its search engine as Aidgle and put it online at aidgle.com. 430,000 queries have been received by the engine so far, with more than $3,000 generated in advertising revenue.