October 8, 2013 at 7:57 pm #1056559Dr BunsenParticipant
This is a new sub-forum for promoting radio stations and talking about how to promote them…January 24, 2014 at 11:12 am #1275972yeoshParticipant
Radio Promotions are the best part of media advertising you should manage your radio campaigns carefully to get more better results.February 12, 2014 at 1:31 pm #1275973yeoshParticipant
All of my favorite radio spots are humorous. Radio is the perfect medium for comedy, which is why so many comedians in the UK get their start on radio shows. Comedy is also a way to make something memorable. So, if you can use humor (probably not a good idea for funeral homes or investment bankers) then you should employ it. On the other side of the coin, avoid sound effects that mimic fire engines, the police, or anything else that makes the radio listener get very confused. People on the road do not need that kind of distraction, so do them a favor and steer clear of those effects.February 12, 2014 at 4:12 pm #1275971General LightingModerator
@yeosh 561193 wrote:
All of my favorite radio spots are humorous. Radio is the perfect medium for comedy, which is why so many comedians in the UK get their start on radio shows.
Unless you are mistaking news broadcasts containing interviews with current politicians for a British satirical comedy show (which to be fair would be easy to do) or are aware that the BBC repeat a lot of content, this advice (though perfectly valid for the 1980s to mid 2000s) is now out of date. The UK media industry (both BBC and commercial, they actually share a lot of resources is currently in a very bad state due to budget cuts as well as reputation damage from the child abuse scandals involving many former “humourous” presenters, and the commercial stations are all merged into about 3 groups and discourage their presenters from going off script for fear of losing advertisers.
I recently remember a lot of UK comedians complaining that it was now near impossible to get radio work that would earn them a living, most of then now do gigs in pubs (unless they are from a faith group that forbids this) or other live work which just about allows them to cover their costs.
Radio ads themselves in this country are not very well produced these days, I cannot remember when I last even tuned in to a commercial station in the UK (other than the community radio station I help out with). There is very little new talent entering the European radio industry as it now pays less to a youngster than working in a call centre (and at least there the pay and hours are to some extent guaranteed). Most presenters and voice talent on UK and European radio are my age (41) or older still and many do it as a second side job in addition to something else with a steady income.
To be fair the advice about not using sound effects imitating the Emergency Services (nor any sort of warning siren still used in many countries in coastal areas) for shows aimed at drivetime is good, even our Communications Ministry doesn’t explicitly mention this in their programme code…
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