I used to live in that area of England and the reality of what is happening is that the college is shifting resources from a high value rural location to buildings in the rougher part of urban Reading, which have been vacated by the main University ceasing courses there. The only advantage to a new student from China is that (providing they are still there) its nearer to proper Chinese shops that sell all the ingredients for food you might like from “back home”, and Reading is a relatively friendly multicultural area.

I also have a very good idea what the “business opportunities” might be during the course and they are most likely to be being used as a free or low paid intern at certain struggling local companies there. BTW its not even worth nicking their product designs, which are based on technology nearly as old as I am. Even back home the demand for broadcast engineers will more likely be a short term one for the digital switchover that is yet to happen in some countries, then they will end up having to reskill as IT/telecoms techs, same as I did 10 years ago.

it would make far more sense for the University to invite Chinese as lecturers to teach how their creative industries survive in a culture of rampant piracy (even in the analogue days) and for placements to the UK to be based more around learning English (whoever wrote that press release could do with a few more lessons!) and also British/European culture (such as how its generally not viewed as polite to keep trying to market your business and look upon every personal relationship as a business / networking opportunity) – though I think the only reason the “creative industries” are growing is because much of the content is in Chinese and is being purchased in more affluent Asian countries with a large Chinese community like Malaysia and Singapore which have only recently started tolerating music/youth culture like what happened in Britain during the 1980s, and also Beijing government is putting a lot of cash into propaganda broadcasts from RCI and CCTV (to be fair the radio broadcasts are well produced and as good as the BBC World Service…)