SONY- need a helping hand with research

[limey]

this may be kinda cheating as this is for my college assignment, its only a weekly thing. not a massive project.. but any insight would help and stop me going insane! :weee:

i just need to research SONY. i need to show understanding of...

-key features of their products/services

-the benefits and advantages of using their products/services

-the companies USP (unique selling proposition)

-how the brand indentity is re-enforced

any insight? please....

[Digital-A]

give their uk head offices a call, theyll be more than happy to answer questions because they can show them in a good light ... try 08705 111 999 :-)

[limey]

yay thankyou :) ill have a go

[limey]

give their uk head offices a call, theyll be more than happy to answer questions because they can show them in a good light ... try 08705 111 999 :-)


do you know how much that number will cost to ring?

my parents will kill me if i ring up a huge bill lol..

[Digital-A]

mmmm no sorry i dont, maybe do some looking on google to see if you can match the start of the number i gave you with a list somewhere on the internet of how much these numbers cost ... just an idea

[limey]

oh ok no worries, ill have another go, i had a look and it was really expensive.. didnt seem right lol

ill keep looking, thanks anyway raaa

[Digital-A]

its 7.9p a minute ... just found out by doing some looking :)

[Digital-A]

Customer Information Centre
Sony United Kingdom Limited
Jays Close
Viables
Basingstoke
RG22 4SB

send them a letter asking for a 'pack' or something ...

[limey]

Customer Information Centre
Sony United Kingdom Limited
Jays Close
Viables
Basingstoke
RG22 4SB

send them a letter asking for a 'pack' or something ...

chars :D you have been more than helpful lol.. i tried to send them an email on the site, and it wants to know everything, i cant just send an email.. ill get hold of them by post :weee: thankyou

[Digital-A]

no worries :-)

[General Lighting]

have a look here

Akio Morita - Wikipedia, the free encyclopedia (http://en.wikipedia.org/wiki/Akio_Morita)

much of their USP is due to the physical appearance and ergonomics of their kit. this certainly still carries through today, even to their mobile telephone equipment (Sony Ericsson) which at its best tends to make use of the best aspects of both the Japanese and Scandinavian form of engineering.

however if you are going to do a impartial project on Sony and not just parrot one of their sales releases its worth noting that their product quality plummeted towards the mid-late 90s (Asian financial crisis?).

my experience of Sony as an engineer is that they make innovative products but release them to market with often serious design faults, using the first loyal customers as unpaid testers - plus they do virtually everything possible to make their products incompatible with competitors' goods, to the point I no longer purchase their equipment as a first choice.